In her own words…
“I’m owner of Jessie Wyman Photography and founder of The Brand Photographer Method. I have been shooting since 2011 but I have a background in urban planning and design. After going to grad school, I never went back to work full time, consulted in the field of urban planning and was able to build my photography business. But I realized that after every season of weddings and families I was exhausted, burnt out and always felt like I wasn’t ‘there’ yet. I tried everything – families, weddings (which was my main focus) but also dogs, newborns, stock photography, IPS – you name it, I’ve tried it. Then I started hearing about brand photography – so I said ‘sure why not!’ and decided to hold a mini session event for branding photos. It was a complete financial loss – I only booked two clients, not enough to even cover the cost of the space rental – but I was in love!
Ultimately I decided that is where I wanted to go -but I was terrified to niche down. I decided to add it to my services, but no one was booking. And of course it was the end of another wedding and family season and like every season before, I was left exhausted…wanting to quit all together. But I finally made the decision – to niche down to what I really love.
So I stopped taking on more weddings and families and just transition to branding photographer. And 2 years later here I am – I can proudly say I specialize in Branding Photography!”
Topics Discussed In This Episode:
- Finding your path in photography.
- Differences preparing for branding photography vs bridal photography.
- Finding the balance between authenticity and curated looks.
- Finding the right way guide clients to selecting the best photos for their project.
- Where do branding photo sessions take place?
- Lighting for branding photography.
- Steps for adding branding photography to your existing mix of services.
- Using networking & referrals to build your business.
- Overcoming “impostor” syndrome.
- The B.R.A.N.D. Photographer Method
Links/Products In This Episode:
Where To Find Jessie Wyman:
Course Signup/Info: The Brand Photographer Method
Website: Jessie Wyman Photography
Join / Subscribe / Follow The Show:
Website: The Mike Cassidy Photography Podcast
Subscribe: – Subscribe to The Mike Cassidy Photography Podcast